1.     Why do I need a voice actor for my advertising?

Your advertising is the public face that you put on your product.  When you put an ad in the public domain, you want to put forward your best effort every time.  A voice actor has a professional interest in making your product or service appealing.  By doing a good job for you, they can provide examples of their quality to prospective customers.  Consequently, they make themselves look good by making your advertisement sound good.

2.     Why won't a "booth announcer" do just as well, after all, they're cheaper?

You get what you pay for when hiring a voice talent.  In few endeavors is this more true than radio and television advertising.  Booth announcers might work more cheaply, but since the commercial will feature their voice, it brings their baggage along with it.  If they have a reputation within the listening market, that reputation becomes your reputation by default. So, you have to ask yourself, do I want the voice of shock-rock morning rush representing my business?  In addition to any baggage they bring along with their sound, people pay less attention to a voice they hear for hours each day.  It becomes part of the background chatter....couldn't your advertising money be better spent than as background chatter?  Finally, announcers do just that - they announce.  If your product or service has more depth and complexity than simply reading copy, a professional voice-over artist can bring the copy to life, and consequently your product into the home of the consumer.

3.     How can we get this done, now that we've selected Voxmasters to do the work?

First, pick an artist from our list that you think fits your project.  Second, click on the email bar for the artist you want to bring on for your project.  That gets the ball rolling. 

        Include in your email the time frame you have before air time (your advertising agency or traffic manager at the station will have provided you with target dates long before you get to this point.)  Give the artist the budget you have in mind for the talent portion of the recording.  Let us know if you have studio time booked, or if you will need to have the artist recommend something for you (We have ties with several local studios that can take your project from conception to air.)

        Give us a sample of the copy and we'll provide a demo if required.  Remember, unless specified that the demo be studio quality (*which does incur extra costs*) you will get a recording from an artist that will have variable audio quality, but it will still give you a pretty good idea of what the ad will sound like.

4.     How does this compare to using a local artist for my ad?

It's better!  By shopping for your talent over the internet, you open your possibilities a thousand fold.  No longer are you limited by the physical constraints of distance, time, and space, but you are free to find the style/voice and flavor you really want for your commercial

5.     What if I want to add music, sound effects, and other voices for a fully produced commercial?

That's an easy one to answer.  You, as the consumer, should get what you want.  If you have a strong idea of what you want done, you probably can find a local studio that can add all the other effects for you and turn out a finished product.  We strongly recommend you work with true professionals in this pursuit, because while "Jerry & Jim's Studio in a Garage" might have the best 1980's technology available and great rates, if they give you a product that sounds like it, you are wasting your money.  You are planning on spending hundreds, or even thousands, of dollars on your air time costs....why would you skimp on a few dollars to have a professional studio do it right.

        So, if you don't know of any professional studios to work with, but have a good concept of what your ad should sound like, we'll be glad to hook you up with one that we've worked with and feel comfortable doing business with.  We won't represent you, but we will provide the introduction and you can deal directly with the studio.  The thing to remember is that both Voxmasters and the studio  provide mp3 files to you that are just what your radio/TV station are looking for to merge this together.  So, whether it's done in Memphis or Minneapolis, it's the same mp3 file.

        If you have no clue what your ad should sound like out the door, we'll gladly work with you, but strongly recommend  you finalize the  concept before spending money on voice work....we want you to be a satisfied customer, not just a quick buck.

6.     What if I want to do a series of spots, not just one?  Is there a discount, and can the same voice do them all?

Yes, there is a discount when you record a number of spots with us.  We will be glad to negotiate that with you at the time of sale. Essentially, we give you a package price for the whole series, we record them all at once (to make sure the voice continues to be available for you) and charge for the package.  We don't discount based on "promised" work, any more than you would pay us for promised recordings down the road.

7.     How does this work for a television ad? Don't you need to see the footage?

Yes, we do need to see the footage.  You would have to provide a VCR tape or DVD of the ad for us to roughly time the work.   The final edit can then be done by your studio.

 8.     What do you do best?

We’d like to say, “Everything!”, but that would be dishonest.  We honestly feel our strength is male/female dialogue.  Our demo's show that versatility quite clearly.

9.     What's the quickest product you can turn around?

That is an easy question to answer....voice mail systems. You give us the text and the tempo and we can provide the files very quickly, often turning a voice mail system for a small business around to you in under 72 hours.  Larger systems with more names and options take a bit longer.

10.   What services do you offer?

At Voxmasters, we do anything that   our customers require in the field of voice work.  We record audio tracks for radio and television.  We will do a custom read of a book or article (copyright must be observed, so make sure you have the rights to the material before contacting us.)  We will provide point of sale voice tracks for sales kiosks and presentations.  We will do cartoon voices and anime work.  And, we have a special pride in our work on industrial training materials, both on and off camera.

        Finally, we're huge advocates of distance learning, and excited about the future of web based information technologies.  So, when you're ready to put your information out on the internet, whether it's course lectures, interactive media or just voice prompts to go with your site, you've come to the professional source you were seeking when you come to Voxmasters.com.

Send mail to technogeek@voxmasters.com with questions or comments about this web site.
Copyright © 2005, 2006, 2007 Voxmasters.com
Last modified: 03/03/08

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